Design Shift 2025 - Fostering Change
Design Shift is a cross-department & community event held by Iowa State University's College of Design. This 6+ hour event brings together non-profit organizations, professional designers (Mentors), and teams of design students with the goal of providing free design services for the organizations.
Design Shift 2025
Fostering Change Through Design
Design Shift is a cross-department & community event held by Iowa State University's College of Design. This 6+ hour event brings together non-profit organizations, professional designers (Mentors), and teams of design students with the goal of providing free design services for the organizations.
Design Shift 2025
Fostering Change
Design Shift is a cross-department & community event held by Iowa State University's College of Design. This 6+ hour event brings together non-profit organizations, professional designers (Mentors), and teams of design students with the goal of providing free design services for the organizations.
Brand Design
Logo Design
Scope
Mobile+ Desktop
Website Prototypes
Social Media
Merch Design
Scope
Mobile+ Desktop
Website Prototypes
Merch Design
CLIENT
ISU College of Design
CLIENT - ISU College of Design
ROLE
Brand Designer
ROLE - Brand Designer
REGION
USA, Midwest
REGION - USA, Midwest
Team Credits
Patrick Finley (Organizer) Maegan Luckiesh (Assistant Organizer) Paige Panosh (Branding & Screen Printing) Lamaur Benjami (Brand Designer) Nadine Khoury (3D Modeling) Gonzalo Espenoza (3D Modeling & Photograper) Josiah Graves (Photographer) Jamie Beal (Photographer) Jesse Benbrook (Photographer)
Design System
It was an interesting challenge developing a brand for an audience of designers. From the start, it was important to incorporate the College of Design’s architecture without distracting from the event’s philanthropic mission.
After researching the college’s history, I developed a flexible system that highlights student and nonprofit collaboration, with the college’s forms acting as a catalyst.
The Impact
This event resulted in a dozen non-profits leaving with free design assets catered to them, and for some a great start to a new brand. The event gained notoriety, being covered on multiple live news broadcasts and making headlines in local articles.
The Impact
This event resulted in a dozen non-profits leaving with useful design assets, and for some a great start to a new brand. The event gained notoriety, being covered on multiple live news broadcasts and making headlines in local articles.
Design System
It was an interesting challenge developing a brand for an audience of designers. From the start, it was important to incorporate the College of Design’s architecture without distracting from the event’s philanthropic mission.
After researching the college’s history, I developed a flexible system that highlights student and nonprofit collaboration, with the college’s forms acting as a catalyst.
Scope
Mobile+ Desktop
Website Prototypes