Goodwill Identity Rebrand
Goodwill Identity Rebrand
Giving a familiar smile a fresh look
Giving a familiar smile a fresh look



In a Graphic Design course I was tasked to rebrand the Goodwill identity. The result of which is a new, friendly logo, updated color palette and prototyped mobile+desktop shopping site.
In a Graphic Design course I was tasked to rebrand the Goodwill identity. The result of which is a new, friendly logo, updated color palette and prototyped mobile+desktop shopping site.
In a Graphic Design course I was tasked to rebrand the Goodwill identity. The result of which is a new, friendly logo, updated color palette and prototyped mobile+desktop shopping site.
Deliverables
Brand extensions
Updated Brand Identity
Mobile and Desktop sites
Industries
Fashion
Charity
Services
Web Design
Identity Design
Packaging Design
UI Design, UX Design,
Web Design,
Digital Design
Programs
Adobe Photoshop
Adobe Illustrator,
Adobe XD
Figma
After Effects
Figma
After Effects


























