Goodwill Identity Rebrand

Goodwill Identity Rebrand

Giving a familiar smile a fresh look

Giving a familiar smile a fresh look

In a Graphic Design course I was tasked to rebrand the Goodwill identity. The result of which is a new, friendly logo, updated color palette and prototyped mobile+desktop shopping site.

In a Graphic Design course I was tasked to rebrand the Goodwill identity. The result of which is a new, friendly logo, updated color palette and prototyped mobile+desktop shopping site.

In a Graphic Design course I was tasked to rebrand the Goodwill identity. The result of which is a new, friendly logo, updated color palette and prototyped mobile+desktop shopping site.

Deliverables

Brand extensions

Updated Brand Identity

Mobile and Desktop sites

Industries

Fashion

Charity

Services

Web Design

Identity Design

Packaging Design

UI Design, UX Design,
Web Design,
Digital Design

Programs

Adobe Photoshop

Adobe Illustrator,

Adobe XD

Figma
After Effects

Figma
After Effects