Oliveira Enterprises - Sustainable Compost
Oliveira Enterprises was in need of a visual identity and brand strategy that matched the business and customer base they'd built over almost 30 years. When this family owned business came to Centered Marketing Group for this overhaul I took on the rebrand as the sole designer.
Oliveira Enterprises
Sustainable Compost
Oliveira Enterprises was in need of a visual identity and brand strategy that matched the business and customer base they'd built over almost 30 years. When this family owned business came to Centered Marketing Group for this overhaul I took on the rebrand as the sole designer.
Brand Design
Logo Design
Scope
Mobile+ Desktop
Website Prototypes
Social Media
Packaging
Social Media
Scope
Mobile+ Desktop
Website Prototypes
Merch Design
CLIENT
Oliveira Enterprises Incorporated
CLIENT - ISU College of Design
ROLE
Brand Designer
ROLE - Brand Designer
REGION
California, United States
REGION - California, United States
Strengthening a Voice
Other than a new logo, typography system and visual identity, establishing a strong voice for Oliveira was my priority. Oliveira emphasizes the lengths they go to recycle almost every step along the agricultural process to develop their products. Defining a visual identity that reflected that voice was secondary.
The Outcome
With this new identity and my hand in leading the art direction for social media, Oliveira's online following more than doubled. Most importantly, the owner is now confident in requesting new collateral and assets at their own pace.
The Outcome
With this new identity and my hand in leading the art direction for social media, Oliveira's online following more than doubled. Most importantly, the owner is now confident in requesting new collateral and assets at their own pace.
Strengthening a Voice
Other than a new logo, typography system and visual identity, establishing a strong voice for Oliveira was my priority. Oliveira emphasizes the lengths they go to recycle almost every step along the agricultural process to develop their products. Defining a visual identity that reflected that voice was secondary.
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